Scooby Doo pasta

What the hell is Scooby Doo Pasta? That looks nothing like him! We call all pasta by it's original name, except for... that? I wonder what an Italian would think of this. It's also so strange to name it after a piece of Pop Culture. What happens in 20 years when Scooby Doo is all but out of the public consciousness but we still call it that. I wonder if perhaps the pasta will outlive the show...?